Meet the friends, partners and Dons who share a table with the Vino Mafia Family.
Ambassadors Club
In the Vino Mafia, family means loyalty. These are the friends who pull up a chair, pour a glass and stand with us: partners, Dons and brands that live the code, at Vino Mafia and Cigar Mafia alike.

Stevie Johnson
Creator of Vino Mafia and a Don of the family. Former Buffalo Bills WR (2008–2013), the first in franchise history with three straight 1,000-yard seasons. Co-founder of Club HBHF (Handle Business, Have Fun), and the reason The Don's Reserve exists.

Fans of Buffalo
The premier Buffalo sports travel group, with 15+ years on the road. They bring the crowd; we bring the bottles.

Mike Florio
NFL Network / fantasy football analyst and co-host of The Sick Podcast: Bills Banter with Stevie Johnson. A regular at Mafia Family events and live shows.

SBC
Scovazzo Business Consulting works alongside owners and leadership teams to bring clarity, structure and steady growth. Simple focus: better decisions, better-run businesses.

Rochelle Sims
Buffalo media CEO, event producer and radio host (The Lounge Social Club / All High Club). Builds platforms for artists, athletes and culture, and partners with Stevie Johnson on sports and lifestyle events. A Mafia Family ambassador who knows a good pour.

Coolie Hi
A web-based platform that helps student-athletes and their families through the whole journey: on the field, in the classroom and beyond. Mentorship, education, personal branding, NIL resources and real connections with athletes and industry pros.

Buffalo Tailgate
An all-inclusive Bills Mafia tailgate steps from the stadium. Food, drinks and music before every home game, and a good bottle never hurts.

Mafia Manor
The Bills Mafia gathering house near the stadium. Game days are better with family.

Sin City Bills Backers
The Las Vegas Buffalo Bills Backers chapter. Bills family, desert edition.

HBHF
Club HBHF (Handle Business, Have Fun), founded by Stevie Johnson and Britney Johnson. Events, Exposure Academy football development and partnerships built to provide a spark for others.

So Buffalo By Design
Buffalo custom embroidery and screen printing for teams, businesses and lifestyle gear, made locally in New York.

Bills Mafia Babes
A women-led Bills Mafia community and 501(c)(3) nonprofit founded by Kristen Kimmick. A judgment-free space for 40k+ female fans that teams up with Bills players on monthly charity drives across Western New York.

Sara C. Larson
Part of the Vino Mafia Family and a proud ambassador who pulls up a chair and pours with us. Use code LARSON26 for 15% off.

Maui Jim
Buffalo musician and Bills Mafia entertainer @MauiJim716. Live guitar at our pours, parody energy, and a seat at the Family table.

Water Buffalo Club
Therese Forton-Barnes — Buffalo Bills 2025 Fan of the Year and founder of the Water Buffalo Club 716 (@waterbuffaloclub716). Lifelong Bills fan, entrepreneur, and community advocate who brings people together through Buffalo, sports, and giving back — building an internationally recognized Bills community while empowering local artisans and supporting charities.
Bella Rose Vineyard & Winery
Family-run vineyard and winery on the Niagara Wine Trail in Lewiston, NY. Wines from Niagara Escarpment-grown grapes, live music and events, and a seat at the Family table.
Want a seat at the table?
Ambassadors, partners and businesses are always welcome to reach out. Ambassadors, use the form below. Businesses looking to carry The Don's Reserve, head to the distributor page.
The Vino Mafia Family
Pour with the family
Want to join the Ambassadors Club or partner with Vino Mafia? Tell us who you are, what you do and how you'd like to work together. Put "Ambassador" in your message and we'll get back to you.
